Football obsesses over the visible: the formation, the furious manager, ninety minutes of touchline theatre. And yes, any single match turns on skill, nerve and the occasional deflection off a shin. But real advantage, the kind that compounds over a decade, is built somewhere with worse lighting. In budgets. In contracts. In the strategic choices a club makes about how it intends to compete, long before anyone kicks a ball. Ultimately, football matches are won and lost in the boardroom. El Presidente takes you inside it, to unpick the choices and dilemmas that decide success and failure over time.

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